I am an incredibly visual person and so naturally, I’m always trying to create highly visual communications at work.
Here’s a quick example of what I mean.
Recently, I read a whitepaper from CEB with some industry stats about the type of financial advice clients want. Over the course of 39 pages, I found out some very interesting data points:
- More than 2/3 of investors want their investment advisor to provide comprehensive advice.
- The majority of clients only receive single-service advice from their advisor.
- When an advisor does have the ability to provide a deeper level of service, they often become a trusted advisor.
Here’s what my brain saw when I read those stats in detail:
Image credit: Christina Ko
Don’t you think that’s a much easier way to digest that information?
While I think being a visual person is largely innate, I also think developing visual communications is a skill that can be mastered with some practice.As part of my development, I’ve been asked to coach other communications professionals on how to put together a visual communication.
My first suggestion: Get comfortable with data
By that I mean, read lots of industry news, non-industry news, anything you can get your hands on! The more familiar you are with stats and key data points, the more familiar you will be with what people want to see.
My second suggestion: Connect the data with your reader
Once you can do this, the narrative will come naturally. So think about what each stat means for your reader: How will it affect their day-to-day jobs/lifestyle/habits. Then draw that connection for your reader and take them through story line that is supported by the data that you have and the perspective you are presenting.
Hope that’s helpful!
Featured photo credit: Pixabay.com